Brochure printing presents information on a specific topic or product in a clear and organized way. Brochures are printed using four-color process on thick, glossy paper to give an initial impression of quality. To get the most from your brochure, your content must be engaging and easy to read. Compared with a flyer, a brochure usually uses higher quality paper and more color.
A brochure is a single sheet of paper printed on both sides, that can be folded in half or into thirds. The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded in half) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Other brochure folds are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.
1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gate fold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold
If you have elements in your publication that you want to print to the edge of the page, set these up as bleeds. A bleed is where the element extends off the publication page. The publication is printed to a paper size that is larger than the finished page size and then trimmed. Bleeds are necessary because most printing devices, including offset printing presses, can't print to the edge of the paper, and trimming the paper may leave a thin, white, unprinted edge.
Tips for creating your brochure...