How to Make Your Custom Brochures Look Good
5 Easy Steps Towards an Effective Brochure Design
Essential tips to develop a high quality brochure that need to be taken into account when creating a brochure.
1. Before making your brochure, gather and analyze other brochures distributed in your area. Discover precisely what causes a particular style and design to be more captivating than the others. By researching other designs, it is possible to capture your own feeling of excellent design so that you can come up with an attractive brochure. Upon having a concept of what the brochure should look like, you must determine which type of people that you intend to distribute your brochure to once it is printed. Pick a typeface that is most suitable for the style you want, such as a professional, funny or informal one, along with maintaining a straightforward message.
2. Determine which details are necessary and organize it according to its value. Produce several drafts of the brochure layout until you can completely visualize where all of the information will be placed. Use design elements like boxes only when highlighting the most important content so that it is easy to follow. Have a friend or fellow employee take a look at your draft and ask them if it appears to flow in a logical order that is easy to follow. You can even ask them what was the main message they extracted from the brochure to ensure you have a proper layout.
3. When designing a brochure, it is common to feel the desire to make use of the page and fill up the entire space, however it is best to avoid doing so. When you leave empty space on the page and maintain a simple layout, it helps deliver the message to the reader without any confusion. Pictures and graphics are useful, but too many will make the brochure look messy as well as distract the reader from the main purpose.
4. You will find a huge selection of colors available for brochure printing, but the best performing brochures are almost always designed in just one or two colors. Do not forget that the expense of printing must be evaluated when selecting colors for your brochure. More colors usually means a higher printing cost, but at the same time if your brochure is in need of many colors to generate results and improve your business then avoid trying to cut the costs here. After deciding on the colors, you will need to choose the type of paper for your brochure. Paper is also available in many different colors, textures, dimensions and materials.
5. Upon finishing the design and picking the type and paper for your brochure, you must always proofread and analyze your brochure. Go through it quite a few times prior to getting it printed because once it is printed you won't be able to fix any mistakes you might catch afterwards. As mentioned earlier, it is a good idea to have another person you trust to critically evaluate the final layout and provide their honest opinion. After you have rigorously review the brochure and feel content, then contact the printing company and begin having it printed.
Keep these points in mind when creating the perfect custom brochure design. You will have an effective brochure that produces action, brings results and drastically improves your business or organization.